Chrysalix Venture Capital

 

Chrysalix Venture Capital wanted a website redesign to reflect their new mission as it was moving into the robotics, artificial intelligence and automation space.

 

CLIENT
Kumu Agency

WORK
Planning, Branding, UX/UI, Illustration

IGNITING CONVERSATIONS


The purpose of the landing page was to immediately relay Chrysalix's new mission and inspire prospective clients to pick up the phone and call. The secondary purpose was to help new innovators figure out whether Chrysalix was right for them. As such, every page provided a contact option in the footer.

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SHOWCASING SUCCESS


Chrysalix’s portfolio includes remarkable frontrunners in the clean tech space. To celebrate these companies, custom showcase pages were created to let each company shine.



ESTABLISHING EXPERTISE


Chrysalix has a highly experienced management team, an extensive global partner network and deep technology knowledge and expertise - all of which needed to be brought to the forefront. To underline the solidity of Chrysalix’s skillset, the sections of the site showing Chrysalix’s leadership and forward-looking attitude were highlighted.

Process


1. USER FLOW


To communicate the structure of the site to the client, "wireflows" were created, combining wireframe-style page layout designs with a simplified flowchart-like way of representing interactions. A useful form of communication with project stakeholders and developers, wireflows also work well as a tool for collaboration between team members.




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2. WIREFRAMES


To show the interactions and feel of the site as experienced by the user, an interactive prototype was produced for the client to click through on desktop and mobile.



3. BRANDING STYLE GUIDES


Reflecting the forward-looking spirit of Chrysalix's brand, a new online visual brand identity was developed, combining muted and excited colours with precise typogaphy and futuristic graphic patterns. The identity supports the Chrysalix brand as humanists and innovators with a solid scientifc expertise and deep roots in industry.