MGC Projects

 

MGC is a startup that develops experiential learning environments for public and private post-secondary educational institutions. I was asked to develop a visual identity for them.

 

CLIENT
MGC Projects

WORK
Research, Branding, UI



IDENTITY SYSTEM


Creating spaces for experiential learning requires a deep understanding of two major mindsets within the institution: the academic visionairies and the financial risk controllers. MGC wanted to display this balance, and the identity system incorporates the interplay of the two.



APPLICATIONS


A restrained but impactful colour schema allows for the identity to be applied easily with small means. The main identity acts as a stable foundation against which the sub-projects can play out against with their individual hapes and colours.


Process


1. RESEARCH


Through hours of interviews with stakeholders, and visiting different MGC buildings, and I formed a picture of what MGC wanted to be about, and what they should aim for.


7_TobiasOttahal_MGC_ResearchSteps_Vert2.png

2. STRATEGY & POSITIONING


The research was collected and distiled into a Strategy & Positioning document, highlighting the patterns and themes found in the sessions.



3. STYLE GUIDES


A brief style guide was composed with pointers on what the idenity is trying to communicate and how to keep the visual brand consistent.