MGC is a startup that develops experiential learning environments for public and private post-secondary educational institutions. I was asked to develop a visual identity for them.
Research, Branding, UI
Creating spaces for experiential learning requires a deep understanding of two major mindsets within the institution: the academic visionairies and the financial risk controllers. MGC wanted to display this balance, and the identity system incorporates the interplay of the two.
A restrained but impactful colour schema allows for the identity to be applied easily with small means. The main identity acts as a stable foundation against which the sub-projects can play out against with their individual hapes and colours.
Through hours of interviews with stakeholders, and visiting different MGC buildings, and I formed a picture of what MGC wanted to be about, and what they should aim for.
2. STRATEGY & POSITIONING
The research was collected and distiled into a Strategy & Positioning document, highlighting the patterns and themes found in the sessions.
3. STYLE GUIDES