Define measurable objectives, gaps and opportunities.
Glean evidence-based, real-world insights of stakeholder behaviour and needs.
Map insights to a model of how the solution should work.
Rapid iteration of solutions from rough sketches to testable MVP.
Ensuring that the intended experience matches stakeholder needs.
Release into the real world. Monitor and improve continually.
Upwards & Onwards Communication Design | , Burnaby, British Columbia, Canada