http://www.upwardsonwards.com Upwards Onwards Communication Design Tue, 16 Aug 2011 00:09:33 +0000 http://www.upwardsonwards.com en http://www.upwardsonwards.com/SUVCC-Identity http://www.upwardsonwards.com/following/upwardsonwards.com/SUVCC-Identity Tue, 16 Aug 2011 00:09:33 +0000 Upwards Onwards Communication Design 1771620 <img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCCIdentity_Logo_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCCIdentity_Logo_1_o.jpg" data-mid="8730383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BusinessCards_2.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BusinessCards_2_o.jpg" data-mid="9189825" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BusinessCards_1_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BusinessCards_1_1_o.jpg" data-mid="9151106" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Letterhead.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Letterhead_o.jpg" data-mid="9188756" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BulletinBoard_Zoom_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BulletinBoard_Zoom_1_o.jpg" data-mid="9130951" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_BulletinBoard_2_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_BulletinBoard_2_1_o.jpg" data-mid="9130866" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BulletinBoard_3_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_BulletinBoard_3_1_o.jpg" data-mid="9130948" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Font_Alphabet_4.jpg" width="670" height="586" width_o="670" height_o="586" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Font_Alphabet_4_o.jpg" data-mid="9193648" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Posters.jpg" width="670" height="800" width_o="670" height_o="800" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Posters_o.jpg" data-mid="9192577" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Aboriginal_Opt_Out_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Aboriginal_Opt_Out_1_o.jpg" data-mid="9641565" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Agenda.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Agenda_o.jpg" data-mid="9145212" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Agenda_Content.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_Agenda_Content_o.jpg" data-mid="9194265" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_WhatWeDo_2.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_WhatWeDo_2_o.jpg" data-mid="9128842" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_WhatWeDo_Zoom_1.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_WhatWeDo_Zoom_1_o.jpg" data-mid="9128844" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_ChalkBoard.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1771620/Web_SUVCC_ChalkBoard_o.jpg" data-mid="9129163" border="0" align="left"/>Rethinking the SUVCC Brand I Client: Students' Union of Vancouver Community College Work:  Branding, Communications strategy ___________________________________________ Vancouver Community College (VCC) is a public post-secondary institution in Vancouver, British Columbia, Canada. Founded in 1965, it is the largest and oldest community college in British Columbia, with over 140 certificate and diploma programs The Students’ Union of VCC was formed in 1974. As a part of caring about the wellbeing of its membership, the SUVCC is connected to the heart of campus life, providing students with access to recreation, events, and opportunities to contribute to the community. A member of the Canadian Federation of Students, and an advocate for students rights, the SUVCC has successfully lobbied for, and implemented a standardized and fair-priced Universal Transit Pass for all Metro Vancouver students. The SUVCC also provides its students with a tailored, high quality health- and dental plan that meets the needs of its diverse constituency. Due to the significant restructuring that occurred with a merger of the three VCC unions, the need to define and coherently communicate the new SUVCC’s vision and values were greater than ever. As VCC’s student population changed and grew, it was important that the union stayed in touch with its members’ concerns and that the qualities of the organisation were articulated on a visual, verbal and experiential level. To make students, management and faculty recognise SUVCC’s efforts and place within the institution, a stronger understanding of SUVCC’s position both internally and externally would help the union connect to, and engage its stakeholders in the coming years. At the time there was no strategy for the new union to communicate its identity with its stakeholders. To understand how the SUVCC was perceived by those around them, a brand audit was conducted in close collaboration with the SUVCC organiser through interviews and workshops with approximately 1,200 VCC students across 14 different programs. VCC staff and administration were also interviewed. The research revealed areas where the SUVCC had the opportunity to improve its brand and take on a leadership role. These points were distilled into a brand strategy document that will serve as the foundation for the new SUVCC brand. Together with the brand strategy, a visual identity manual was developed with a proprietary typeface by the name of SUVCC Display to complement environmental graphics, posters, stationery and other collateral. http://www.upwardsonwards.com/Google-Vitamins http://www.upwardsonwards.com/following/upwardsonwards.com/Google-Vitamins Mon, 15 Aug 2011 22:24:36 +0000 Upwards Onwards Communication Design 1866086 <img src="http://payload.cargocollective.com/1/4/128390/1866086/Web_NiceFit_White_3.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/4/128390/1866086/Web_NiceFit_White_3_o.jpg" data-mid="9280147" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_0.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_0_o.jpg" data-mid="9280870" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_1_o.jpg" data-mid="9280316" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_2_3.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_2_3_o.jpg" data-mid="9280873" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_3_4.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_3_4_o.jpg" data-mid="9280874" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_4.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1866086/Web_Chrome_TabConcept_4_o.jpg" data-mid="9280328" border="0" align="left"/>Google Vitamins I Client: Google Work:  Interaction design, Communication design ___________________________________________ Collaboration with Andreas Brændhaugen. Google approached us with the task of exploring how they could retain a higher percentage of first-time Chrome users. The scope of this project was to consider the array of possible solutions/implementations of the "first-run" experience in Chrome that could be accomplished via a “retention extension”: a plug-in that would recognize certain user behaviour and perform "interventions" to enhance the user's experience. The first-run experience is a user’s first experience of Chrome, which automatically launches after install: the setup wizard, the first-run site/tabs, the first session of use. Averaged across all installations, Chrome loses about 30% of users after 1 week and 50% of users after 5 weeks. Improving user retention in Chrome would therefore amplify the impact of every marketing campaign. This retention-extension, pre-bundled with a download of Chrome would allow Google to track a first-run on a longer-term basis – lasting longer than the initial first website or first session. Informed by the users' behavioural patterns, different first-run experiences would be customized to users’ fluency with Chrome. The novice would receive more guidance for getting started, while the expert may receive less interventions. In the end, a functional prototype was created to demonstrate what could be possible with an extension platform. The prototype took the form of a small drop-down bar, that in an unobtrusive way would explain to the user through an animated sequence how to get more out of his or her experience with Chrome. http://www.upwardsonwards.com/Save-Winter http://www.upwardsonwards.com/following/upwardsonwards.com/Save-Winter Thu, 04 Aug 2011 03:01:10 +0000 Upwards Onwards Communication Design 1818649 <img src="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_TheTeam_1.jpg" width="670" height="545" width_o="670" height_o="545" src_o="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_TheTeam_1_o.jpg" data-mid="8974674" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Website_Landingpage_2.jpg" width="670" height="498" width_o="670" height_o="498" src_o="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Website_Landingpage_2_o.jpg" data-mid="8975130" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Website_OrderDecals_2.jpg" width="670" height="498" width_o="670" height_o="498" src_o="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Website_OrderDecals_2_o.jpg" data-mid="8975131" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_ToonieProcess.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_ToonieProcess_o.jpg" data-mid="8974934" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Handbills.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Handbills_o.jpg" data-mid="8974931" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Buttons_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_Buttons_1_o.jpg" data-mid="8975056" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_DSC_0063.jpg" width="670" height="449" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/4/128390/1818649/Web_Save_Winter_DSC_0063_o.jpg" data-mid="8974928" border="0" align="left"/>Do You Know About the Tar Sands? I Client: Dogwood Initiative Work:  Branding, Advertising ___________________________________________ Canada's oil sands - also known as the Tar Sands - have been called the most destructive project on earth. Fuel from the oil sands is the dirtiest in the world, producing three times the global warming pollution as conventional oil. The oil sands extraction and production process requires clear-cutting giant swaths of ancient forest and leaving behind toxic lakes so large they can be seen from space. Together with The Dogwood Initiative, the Save Winter campaign was conducted during the 2010 Winter Olympics in Vancouver to raise awareness about the Tar Sands - how they affect winter and the games - to gain support for the larger goal of prohibiting oil tankers running through the Georgia Strait - one of the world's best preserved marine eco systems. The main protagonists of the campaign are a family of polar bears that are being ousted from the arctic home due to global warming. Unable to practise their winter sports, they travel to Vancouver to raise awareness of their situation and to convince people to support the campaign so that they can return to their wintry home. Can team Polar bear save their home and in the process Save Winter, or will the forces of big oil prevail and change Canada, and the world, forever? Apart from traditional campaigning material such as a website, buttons, postcards and three giant polar bears walking the street – as a follow-up to the previous campaign by ReThink – the supporter could also download stickers from the website to put on their "Toonies" (The Canadian $2 coin) The toonie coin features a polar bear standing in a pristine arctic environment and the clear electro-static stickers, when placed over the coin, give the previously majestic polar bear a worried expression and make the bear appear to stand on a shrinking block of ice. The decals come with different slogans but all refer back to the campaign website. http://www.upwardsonwards.com/Charpai-Donation-Effort http://www.upwardsonwards.com/following/upwardsonwards.com/Charpai-Donation-Effort Sun, 31 Jul 2011 22:38:55 +0000 Upwards Onwards Communication Design 1802666 <img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_NiceFit_White_3.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_NiceFit_White_3_o.jpg" data-mid="8958021" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_0.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_0_o.jpg" data-mid="8895832" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_1_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_1_1_o.jpg" data-mid="8895865" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_2_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_2_1_o.jpg" data-mid="8895866" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_3_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_3_1_o.jpg" data-mid="8895867" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_4_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_4_1_o.jpg" data-mid="8895868" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_5_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_5_1_o.jpg" data-mid="8895869" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_6_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802666/Web_Karachi_Website_6_1_o.jpg" data-mid="8895870" border="0" align="left"/>Design for Disaster I Client: Private Work:  Branding, Advertising, Social media ___________________________________________ In the fall of 2010, designer Hamza Vora and myself anticipated teaching a design course at Karachi University, Pakistan. A week before our arrival, the worst floods in the country's history broke out, completely changing the premises of the trip. As a response to the situation, we instead taught a special topics class on design for disaster relief and initiated a fundraising campaign to purchase cots for the affected people that were displaced from their homes and living in displacement camps on the outskirts of the city. The campaign urged friends and family to visit the campaign's website, where one could donate a cot for $15. The goal was to raise $3,000, or enough to buy 200 cots, as that was the size of the camp we had chosen to focus on. The access to these cots, ("charpais" in Urdu), were a basic necessity for the inhabitants of the camps to avoid sleeping on the cold ground with snakes and scorpions. About halfway to our goal, the contributions started to slow down, so we issued a challenge: If we could raise $1,500 by the end of the weekend, we would record a re-enactment of the music video to Bonnie Tyler's pop anthem "Total Eclipse of the Heart". Soon after that, we reached the $1,500 mark and continued on to raise more than $3,000 within ten days. Once the cots were bought, we personally delivered them to the camp. The above presentation is an edited version of the one we presented at Google.org. You can find the full version here. Campaign website coding by Dustin Grof. http://www.upwardsonwards.com/Caslon-Miller-Scala http://www.upwardsonwards.com/following/upwardsonwards.com/Caslon-Miller-Scala Sun, 31 Jul 2011 19:50:39 +0000 Upwards Onwards Communication Design 1802388 <img src="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_1.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_1_o.jpg" data-mid="8891215" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_2.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_2_o.jpg" data-mid="8891216" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_3.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_3_o.jpg" data-mid="8891217" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_4.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802388/Web_TypeSpec_4_o.jpg" data-mid="8891218" border="0" align="left"/>Three Historical Type Specimens I Client: Private Work:  Typography ___________________________________________ The visual and historical qualities of each type design have meanings all their own — they have connotations. To understand the connotative value of a font, you have understand its history — where and when it comes from, what it was originally intended for, and how it was first used. What you need to know, in other words, is something about the history of typography. – Peter Cocking Three classical typefaces set in their corresponding visual contexts: William Caslon's serif "Caslon" (mid-1700's), Matthew Carter's Industrial-age Scotch Roman "Miller" (early 1800's) Martin Majoor's old style, neohumanist, serif typeface "Scala" (mid-1990's). http://www.upwardsonwards.com/Brewery-Creek http://www.upwardsonwards.com/following/upwardsonwards.com/Brewery-Creek Sun, 31 Jul 2011 18:16:14 +0000 Upwards Onwards Communication Design 1802064 <img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_BreweryCreek_Logotype_3.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_BreweryCreek_Logotype_3_o.jpg" data-mid="8889886" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_0.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_0_o.jpg" data-mid="9226886" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_1.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_1_o.jpg" data-mid="9226898" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_2.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_2_o.jpg" data-mid="9226908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_3.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_3_o.jpg" data-mid="9226914" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_4.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_4_o.jpg" data-mid="9226924" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_5.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_5_o.jpg" data-mid="9226931" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_6.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_6_o.jpg" data-mid="9226940" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_7.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_7_o.jpg" data-mid="9226955" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_8.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_Brewery_Pres_8_o.jpg" data-mid="9226972" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1802064/Web_BreweryCreek_White.jpg" width="670" height="225" width_o="670" height_o="225" src_o="http://payload.cargocollective.com/1/4/128390/1802064/Web_BreweryCreek_White_o.jpg" data-mid="8890941" border="0" align="left"/>Designing for Urban Experiences and Identities. I Client: Private Work:  Branding, Communications strategy ___________________________________________ The challenge consisted of working with a neighbourhood to develop an identity that could be used to build a more cohesive, human-centered sense of community. The objective was to "design and identity system for an urban neighbourhood that enhanced its livability and improved its living conditions" based on the research findings. Research was conducted through direct observation, documentation and interviews. The residents voiced the concern that in the later years, there had been an increase in car traffic in the area, and the streets were no longer as peaceful, nor as safe as they used to be. They had also noticed that there was a disconnect between the new families that were moving in and the older generation that were already living there. The cultural heritage of the community was not being passed on to the coming generation. This became an opportunity to strengthen the community’s connection to the shared heritage of the area and between communities, to encourage pedestrianism and biking and discourage car traffic. I created a unifying visual symbol for the communities of Mt. Pleasant through a system that strongly highlighted the one unifying thing of the area: the presence of the once mighty creeks that were now roaring underneath the concrete. Visiting different cultural monuments that were created in memory of the creeks, I found out where they once ran, and how I could utilize them to create awareness of the Brewery Creek’s history. Realizing that one of the creeks ran very close to a current bike path, the creek could be routed up to the surface to be partially displayed. The final deliverable was an artificial creek that would run through out selected areas of the Mt. Pleasant neighbourhood. As the creek would encourage pedestrianism and discourage vehicular traffic it would ameliorate the environment for children at play while providing an invitation for activity around the stream. The creek would also cause cars to slow down, due to its’ “speed-bump“ quality, making the streets safer. The final logotype reflects the swirling currents of the creek below the neighbourhood and would act as the community’s official logotype. http://www.upwardsonwards.com/Democracy-Enabled http://www.upwardsonwards.com/following/upwardsonwards.com/Democracy-Enabled Sun, 31 Jul 2011 15:39:16 +0000 Upwards Onwards Communication Design 1801653 <img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Logotype.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Logotype_o.jpg" data-mid="8886974" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_LogoEvolution_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_LogoEvolution_1_o.jpg" data-mid="8887351" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_DistrChannels_3.jpg" width="670" height="881" width_o="670" height_o="881" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_DistrChannels_3_o.jpg" data-mid="9205903" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Devices_2.jpg" width="670" height="473" width_o="670" height_o="473" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Devices_2_o.jpg" data-mid="8889311" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_0_1.jpg" width="670" height="567" width_o="670" height_o="567" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_0_1_o.jpg" data-mid="8889098" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_1.jpg" width="670" height="567" width_o="670" height_o="567" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_1_o.jpg" data-mid="8888784" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_2.jpg" width="670" height="567" width_o="670" height_o="567" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_2_o.jpg" data-mid="8888791" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_3.jpg" width="670" height="567" width_o="670" height_o="567" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_3_o.jpg" data-mid="8888794" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_4.jpg" width="670" height="567" width_o="670" height_o="567" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_4_o.jpg" data-mid="8888796" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_5.jpg" width="670" height="567" width_o="670" height_o="567" src_o="http://payload.cargocollective.com/1/4/128390/1801653/Web_Budai_Screen_5_o.jpg" data-mid="8888799" border="0" align="left"/>Mythical Identity Becomes 
Tool for Social Change I Client: Private Work:  Branding, Interaction design ___________________________________________ How can a mythical personality become the design driver of a project aiming to inspire people to vote? The challenge consisted of distilling the mythical figure Budai to create a design concept that adhered to its essence. Budai is the patron of the weak, the poor and the children. He carries his few posessions in a cloth sack, being poor but content. Budai preached contentment and letting go of worldly desires, thus standing for contentment and abundance, an oxymoron in our current society. How does one negotiate these two contradictory statements to design for social change? The Western world has plenty of mental and physical resources but lack of proper distribution and focus leads to waste, misdirection and disproportioning. In the spirit of Budai, I developed a concept that focused on the re-purposing, re-distribution and re-assessment (and hopefully, by extension, the re-appreciation) of abundance. The audience of this project are those who live and own or rent their own home in an urban environment. The end-user someone who already has a concern for the state of the world around them but who feel they have little time and energy to invest in matters outside their comfort zone. The device proposed is a piece of software implemented into ATMs, enabling the user to to communicate directly with political decision makers, and ultimately to vote from them. The concept entails co-opting already distributed wealth by “piggy-backing” on user patterns and behaviours of consumers to make the services co-exist smoothly with the user’s other daily routines. All the while making itself useful for both user and it’s environment. The idea is not as much to educate about the multiple and complex issues that lie behind every social or environmental problem, but to pragmatically deal with, and smooth out the gap between mental and physical resources of everyday people and the reluctance to invest time and effort in causes. In this sense, the design is using the power of abundance, converting it into a power working for the betterment of society. Neighbourhood typeface by Andy Chung http://www.upwardsonwards.com/Sugar-Snacks http://www.upwardsonwards.com/following/upwardsonwards.com/Sugar-Snacks Sun, 31 Jul 2011 02:27:09 +0000 Upwards Onwards Communication Design 1800390 <img src="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_TriPackage.jpg" width="670" height="599" width_o="670" height_o="599" src_o="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_TriPackage_o.jpg" data-mid="8879767" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_Backside.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_Backside_o.jpg" data-mid="8879764" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_Backside_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_Backside_1_o.jpg" data-mid="8879763" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_Isle.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800390/Web_Cereal_Isle_o.jpg" data-mid="8879765" border="0" align="left"/>What Are We Feeding Our Kids? I Client: Private Work:  Advertising, Typography ___________________________________________ What are the big food producers not telling us? If every cereal box were to display the true nutritional value of its’ contents, what would we be seeing? The task for this project was to turn the mandatory Nutrition Fact Table into an understandable and compelling visual that the consumer would actually want to read. Along the way, I came across some facts that would change the way I thought about food. It turned out that more than half of the contents of the cereal I was researching, was sugar. The portion sizes that were used for estimating the recommended daily intake were far too small, meaning that the actual intake of sugar, saturated fats and food colouring were in reality much higher. To add to this, most cereal manufacturers sweeten their cereal with corn syrup, harvested from plantations that require burning down rainforest. To convey these facts I used one of Post’s oldest mascots, Sugar Bear, to show the real effects of a Sugar Crisp diet as he becomes an example of sugar addiction, tooth-loss and vitamin deficiency. http://www.upwardsonwards.com/Emily-Carr-Says-What http://www.upwardsonwards.com/following/upwardsonwards.com/Emily-Carr-Says-What Sun, 31 Jul 2011 01:59:13 +0000 Upwards Onwards Communication Design 1800296 <img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_0_1.jpg" width="670" height="996" width_o="670" height_o="996" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_0_1_o.jpg" data-mid="9220806" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_1.jpg" width="670" height="996" width_o="670" height_o="996" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_1_o.jpg" data-mid="8879306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_1_1.jpg" width="670" height="996" width_o="670" height_o="996" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_1_1_o.jpg" data-mid="8879302" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_1_2.jpg" width="670" height="996" width_o="670" height_o="996" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_Poster_1_2_o.jpg" data-mid="8879303" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_0.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_0_o.jpg" data-mid="8879468" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_8.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_8_o.jpg" data-mid="8879298" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_1.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_1_o.jpg" data-mid="8879289" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_6.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_6_o.jpg" data-mid="8879296" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_3.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_3_o.jpg" data-mid="8879291" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_7.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_7_o.jpg" data-mid="8879297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_2.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_2_o.jpg" data-mid="8879290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_4.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_4_o.jpg" data-mid="8879292" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_5.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800296/Web_ECUgrad_InSitu_5_o.jpg" data-mid="8879294" border="0" align="left"/>Emily Carr Says What? I Client: Emily Carr University of Art + Design Work:  Branding, Communications strategy ___________________________________________ In collaboration with Jeff Werner, Amanda Huynh, Ellen Lee, Alex Buss and Andy Chung. Proposed advertising campaign for Emily Carr University's 2009 Graduation Exhibition. Utilizing advertising spaces donated by the City of Vancouver, we designed a series of two-part campaign posters. During the first month slogans appear to disparage, or make fun of, the school's reputation. During the second month the full, humorous slogans are revealed. Different slogans in many languages were created based on city demographics and written in culturally-specific sayings, each with a surprise twist. Key goals were to create an unprecedented, dynamic and daring campaign that would create anticipation, surprise and get the public talking. http://www.upwardsonwards.com/Cooper-Union-End-of-Year-Show http://www.upwardsonwards.com/following/upwardsonwards.com/Cooper-Union-End-of-Year-Show Sun, 31 Jul 2011 01:19:22 +0000 Upwards Onwards Communication Design 1800255 <img src="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_Holding.jpg" width="670" height="1250" width_o="670" height_o="1250" src_o="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_Holding_o.jpg" data-mid="8878901" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_NineOnAWall.jpg" width="670" height="914" width_o="670" height_o="914" src_o="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_NineOnAWall_o.jpg" data-mid="8878998" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_Postcards.jpg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_Postcards_o.jpg" data-mid="8879002" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_Postcard.jpg" width="670" height="438" width_o="670" height_o="438" src_o="http://payload.cargocollective.com/1/4/128390/1800255/Web_EOYS_Postcard_o.jpg" data-mid="8879000" border="0" align="left"/>Signature-based Visual Identity I Client: The Cooper Union School for the Advancement of the Arts Work:  Typography, Advertising ___________________________________________ In collaboration with James Vetterlein. "1st Principle of Unprogrammed Identity: The Trademark is the Process. An unprogrammed identity defines and controls a process for obtaining a series of graphic results each different from the others but linked by genetic similarity. The unprogrammed identity does not specify the form of communication being produced, but only defines the processes producing them" - Stefano Caprioli and Pietro Corraini This series of posters originated in the idea that each student that participated in the Cooper Union End-of-Year-Show would have a hand in, and thus be represented in the promotional material for their show. A large sketch pad was placed in each department of the school and the students were asked to write their signatures on it. When the signatures had been collected, they were layered into five different screens and screen-printed in 23 different editions with randomized colours.