What Are We Feeding Our Kids?

Appropriating the language of cereal boxes to show their real contents.


CLIENT
Private

WORK
Advertising, Typography

WHAT IT IS

A visualization of what are the big food producers not telling us.
 

THE CHALLENGE

If every cereal box were to display the true nutritional value of its’ contents, what would we be seeing? The task for this project was to turn the mandatory Nutrition Fact Table into an understandable and compelling visual that the consumer would actually want to read. 

 

MY ROLE

To convey these facts I used one of Post’s oldest mascots, Sugar Bear, to show the real effects of a Sugar Crisp diet as he becomes an example of sugar addiction, tooth-loss and vitamin deficiency. 

 


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